The MacRumors Show: RIP Apple Car

On this week's episode of The MacRumors Show, we discuss Apple's decision to cancel its long-rumored electric vehicle project.


Despite Apple's reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project's ambitious scope and shifting focus led to repeated setbacks.

Earlier this week, Bloomberg's Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple's artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.

We discuss the multifaceted reasons behind the Apple car's cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle's development, such as Apple's failure to secure a partnership with an established automaker or to acquire a company like Tesla.

Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project's cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.

The MacRumors Show is now on its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips going forward:

You can also listen to ‌The MacRumors Show‌ on Apple Podcasts, Spotify, Overcast, or your preferred podcasts app. You can also copy our RSS feed directly into your podcast player.


If you haven't already listened to the previous episode of The MacRumors Show, catch up for our discussion with Brian Tong about the Vision Pro, the new Apple Sports app, enhanced iMessage security, and more.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Quinn Nelson, Kevin Nether, Jared Nelson, Eli Hodapp, Luke Miani, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Jon Prosser, Sam Kohl, John Gruber, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Related Roundup: Apple Car

Top Rated Comments

bax2023 Avatar
4 weeks ago
Worst video thumbnail, ever.
Score: 39 Votes (Like | Disagree)
VisceralRealist Avatar
4 weeks ago

Perhaps now they can focus on a calculator for the iPad. ?‍♂️
Future headline:

Apple Calls it Quits on iPad Calculator App Project, Losing Billions; 4000 Workers Laid Off

"The calculator just looked weird"--Apple said in a press release.
Score: 21 Votes (Like | Disagree)
Digital Dude Avatar
4 weeks ago
Perhaps now they can focus on a calculator for the iPad. ?‍♂️
Score: 18 Votes (Like | Disagree)
arkitect Avatar
4 weeks ago
Tragic…
I didn't realise MacRumours were so heavily invested in this Apple Car.
?
Score: 15 Votes (Like | Disagree)
GeoStructural Avatar
4 weeks ago

Worst video thumbnail, ever.
Yeah, quite cringy.
Score: 9 Votes (Like | Disagree)
Veinticinco Avatar
4 weeks ago

Worst video thumbnail, ever.
Agree. Unfunny and in poor taste.
Score: 8 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
General Apps Messages

Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users

Friday March 29, 2024 7:14 am PDT by
In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting "later" in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the "fall...
airtag new orange

Criminals in Montreal Using AirTags to Steal Vehicles

Friday March 29, 2024 12:50 pm PDT by
Thieves in Montreal, Canada have been using Apple's AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these...
top stories 30mar2024

Top Stories: WWDC 2024 Announced, New iPads Delayed, and More

Saturday March 30, 2024 6:00 am PDT by
Apple's WWDC 2024 dates have been announced, giving us timing for the unveiling of the company's next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and...
iphone 16 cases sonny dickson 1

First iPhone 16 Cases Outline New Rear Vertical Camera Bump

Friday March 29, 2024 4:09 am PDT by
Photos of the first iPhone 16 cases have been shared online, offering another preview of the rumored new vertical rear camera arrangement on the standard iPhone 16 and iPhone 16 Plus. Image credit: Accessory leaker Sonny Dickson Over the last few months, Apple has been experimenting with different camera bump designs for the standard iPhone 16 models, all of which have featured a vertical ...
Apple iPhone 15 Pro spatial video capture lifestyle

$3 App Shoots Better Quality Spatial Video Than iPhone's Camera App

Friday March 29, 2024 4:48 am PDT by
A $3 third-party app can now record spatial video on iPhone 15 Pro models in a higher resolution than Apple's very own Camera app. Thanks to an update first spotted by UploadVR, Spatialify can now record spatial videos with HDR in 1080p at 60fps or in 4K at 30fps. In comparison, Apple's native Camera app is limited to recording spatial video in 1080p at 30fps. Shortly after Apple's Vision ...