Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

iOS 18 Mock Siri Feature Baubles

iOS 18 Reportedly Won't Feature Apple's Own ChatGPT-Like Chatbot

Tuesday March 26, 2024 11:35 am PDT by
Bloomberg's Mark Gurman today reported that Apple is not planning to debut its own generative AI chatbot with its next major software updates, including iOS 18 for the iPhone. Instead, he reiterated that Apple has held discussions with companies such as Google, OpenAI, and Baidu about potential generative AI partnerships. Recent reports indicated that Apple has considered licensing existing...
Apple Store Vancouver Canada

Apple Readying In-Box iPhone Software Update System for Retail Stores

Monday March 25, 2024 3:42 am PDT by
Apple is set to roll out a new system that allows retail store staff to wirelessly update the software on iPhones prior to sale, without having to take them out of their packaging. Writing in the latest edition of his Power On newsletter, Bloomberg's Mark Gurman said the new proprietary system, called "Presto," relies on MagSafe and other wireless technologies, and "looks a bit like a metal...

iOS 18 Rumored to Feature 'More Customizable' Home Screen

Sunday March 24, 2024 7:10 am PDT by
iOS 18 will feature a revamped Home Screen that is "more customizable," according to Bloomberg's Mark Gurman. He revealed this information in his Power On newsletter today, but he did not provide any specific details. Subscribe to the MacRumors YouTube channel for more videos. Apple will announce iOS 18 at its annual developers conference WWDC in June. Other features and changes rumored for...
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Apple Drops Plans to Develop MicroLED Displays for Apple Watch

Friday March 22, 2024 10:38 am PDT by
Apple has ended a project to develop microLED displays in-house, according to Bloomberg's Mark Gurman in a reversal of his prior reporting on the development of the technology. Apple invested billions in developing microLED displays, with plans to first add microLED to the Apple Watch Ultra. MicroLED was too expensive and too complex for Apple to design, so Apple is now reorganizing its...
When To Expect New iPads Feature 1

Gurman: No iPad Announcement Planned for March 26

Wednesday March 20, 2024 9:32 pm PDT by
Earlier this week, leaker "Instant Digital" on Chinese blogging site Weibo claimed that Apple will be making an iPad-related announcement next Tuesday, March 26, suggesting a potential press release introduction ahead of pre-orders and a launch date. Bloomberg's Mark Gurman has now weighed in, however, to say that this claim is "not true." While disputing a March 26 announcement, Gurman has...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
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Apple in Talks With Google to Bring Gemini AI Features to iPhone

Monday March 18, 2024 1:15 am PDT by
Apple is in discussions with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18, according to Bloomberg's Mark Gurman. In a report citing people familiar with the situation, Gurman claims the two companies are in "active negotiations" to let Apple license Google's generative large-language models in order to power some new features coming in iOS 18. "The two...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
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Apple Reportedly 'Just Started Formal Development' of M4 MacBook Pro

Monday March 11, 2024 3:21 pm PDT by
Bloomberg's Mark Gurman today held a Q&A session focused on the Apple Car, in which he revealed that the vehicle's chip would have been equivalent to four M2 Ultra chips combined. He also said the vehicle had an underlying "safetyOS" system that was one part of the overall operating system, but he did not elaborate. Gurman also briefly touched on a few other topics, including that Apple...
iPad Air 12

Gurman: New iPads to Launch Towards 'End of March' or April

Monday March 11, 2024 9:42 am PDT by
Apple plans to release new iPad Pro and iPad Air models "around the end of March or in April," according to Bloomberg's Mark Gurman. He also expects new Magic Keyboard and Apple Pencil accessories for iPads to launch simultaneously. Apple is expected to release a larger 12.9-inch iPad Air In his Power On newsletter on Sunday, Gurman reiterated that Apple is preparing a special build of the...
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Gurman: AirPods Pro to Gain 'Hearing Aid Mode' in iOS 18

Monday March 11, 2024 5:34 am PDT by
AirPods Pro will gain a new "hearing aid mode" with the release of iOS 18 later this year, according to the latest report by Bloomberg's Mark Gurman. Writing in the subscriber edition of his regular Power On newsletter, Gurman claims that the "big news" for AirPods Pro in the near term will be support for a hearing aid-style function when iOS 18 drops in the fall. To be clear, this isn't ...
Apple car wheel icon Kevin Lynch feature blue revamp

Apple Car's Decade of Development and 'Failure' Detailed in New Report

Wednesday March 6, 2024 1:15 pm PST by
Bloomberg's Mark Gurman and Drake Bennett today published an in-depth report examining Apple's decade-long attempt at creating an electric vehicle. The project was reportedly canceled last week after many challenges and setbacks. Apple vice president Kevin Lynch, who oversaw the electric vehicle project in its later years The report described a 2020 prototype of Apple's electric vehicle:The...
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Gurman: Apple May Limit Announcements to New Accessories This Week

Monday March 4, 2024 3:16 am PST by
Apple likely plans to launch a new accessory this week rather than a major product, with stores currently planning for only a minor refresh, predicts Bloomberg's Mark Gurman. The prediction follows a rumor we reported on over the weekend that Apple plans to announce new products with press releases on its website this week. Apple stores are actually planning a larger refresh early next...
iPad Air 12

Gurman: No Apple Event Planned for Upcoming iPads and Macs

Sunday March 3, 2024 4:09 am PST by
Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns." If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website. Gurman expects Apple to...
Apple Dan Riccio

Apple Executive Dan Riccio Reportedly 'Nearing Retirement' Following Vision Pro Launch

Sunday March 3, 2024 4:08 am PST by
Apple's former hardware engineering chief Dan Riccio told colleagues he is "nearing retirement" after more than 25 years at the company, according to Bloomberg's Mark Gurman. John Ternus succeeded Riccio as Apple's Senior Vice President of Hardware Engineering in 2021. That year, Apple said Riccio would "transition to a new role focusing on a new project," which Gurman said was the Vision...
iOS 18 Mock Feature Baubles

iOS 18 Rumored to Have Design Changes, macOS Revamp Coming Later

Sunday February 25, 2024 7:55 am PST by
iOS 18 will likely include some design changes, but a macOS revamp might be a year or two away, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple is working to update the design of iOS as "early as this year." A sketchy rumor claimed that iOS 18 would feature some visionOS-inspired design elements, and while Gurman agreed that iOS could take some...
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Apple Has 'Explored' a Smart Ring, Glasses, and AirPods With Cameras

Sunday February 25, 2024 7:07 am PST by
Apple has considered developing several new wearable devices over the years, including a smart ring for health and fitness, smart glasses, and upgraded AirPods with built-in cameras and more sensors, according to Bloomberg's Mark Gurman. Samsung's upcoming Galaxy Ring Below, we recap what Gurman shared about these devices in his Power On newsletter today. Smart Ring A few years ago,...
HomePod G4 Feature

HomePod With 'iPad-Like Display' Rumored to Launch in 2025 at Earliest

Sunday February 25, 2024 5:45 am PST by
Apple is still working on a new HomePod speaker with an "iPad-like display" built into it, but the device is unlikely to launch until 2025 at the earliest should the plans move forward, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple has started "early work" on a HomePod with a screen with overseas suppliers, but he said the company has yet to make...