Apple in Talks With Google to Bring Gemini AI Features to iPhone

Apple is in discussions with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18, according to Bloomberg's Mark Gurman.

google gemini
In a report citing people familiar with the situation, Gurman claims the two companies are in "active negotiations" to let Apple license Google's generative large-language models in order to power some new features coming in iOS 18.

"The two parties haven't decided the terms or branding of an AI agreement or finalized how it would be implemented," according to the report's sources.

With the release of iOS 18 later this year, Apple is rumored to be bringing major new AI capabilities to its iPhone operating system. According to Gurman, however, Apple is focusing on features that operate on-device and do not require an internet connection.

To power additional cloud-based generative AI features, such as the ability to create images and write essays based on single prompts, Apple is seeking a partner that has the necessary large-scale hardware infrastructure and compute capabilities already in place.

According to previous reporting by Gurman, Apple has been internally testing an "Apple GPT" rival that could compete with OpenAI's ChatGPT. The company has also been designing an "Ajax" framework for large language models, and is said to be spending millions of dollars a day on conversational AI research as training language models requires a lot of hardware.

However, the technology is still not as advanced as tools from Google and other rivals, making a partnership look like the better option, according to the latest report.

If the negotiations come to nothing, Apple could seek another generative AI provider such as OpenAI or turn to multiple partners. But if the talks bring about a deal, it could make up for any losses that result from the regulatory pressure facing the two companies' existing search partnership.

Google has paid Apple billions of dollars for several years to keep its search engine the default option in Safari browser on Apple devices. However, the existing deal is facing regulatory scrutiny from the U.S. Department of Justice and the European Commission over concerns that it helps Google maintain a search monopoly.

Both The Information and analyst Jeff Pu claim that Apple will have some kind of generative AI feature available on the ‌iPhone‌ and iPad around late 2024, which is when iOS 18 will be coming out. However, Apple analyst Ming-Chi Kuo said in August that there is "no sign" of generative AI technology coming in 2024, and he claimed that Apple's work on generative AI is "significantly behind its competitors."

Related Roundup: iOS 18

Top Rated Comments

MakeAppleAwesomeAgain Avatar
2 weeks ago
Apple has completely missed the AI train. It’s probably gonna hurt them enormously in the long run.
Score: 79 Votes (Like | Disagree)
xiJulian_ Avatar
2 weeks ago
i thought apple cared about privacy..?
Score: 41 Votes (Like | Disagree)
UltimateSyn Avatar
2 weeks ago
I'm confused at why Apple needs this - haven't they already developed a supposed boatload of AI features into iOS 18?
Score: 32 Votes (Like | Disagree)
contacos Avatar
2 weeks ago

Google is writing some big checks to Apple if this is true, similar to being the default search engine. However, MS Copilot is much better.
You mean the other way around? why would Google pay Apple to use THEIR technology since Apple does not seem to think they can come up with a competitor in time on their own. In this case, Google has the upper hand
Score: 31 Votes (Like | Disagree)
vegetassj4 Avatar
2 weeks ago
come on Apple, “don’t be evil”
Score: 23 Votes (Like | Disagree)
Motawa Avatar
2 weeks ago
this is no good news at all for apple
Score: 23 Votes (Like | Disagree)

Popular Stories


Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
General Apps Messages

Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users

Friday March 29, 2024 7:14 am PDT by
In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting "later" in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the "fall...
airtag new orange

Criminals in Montreal Using AirTags to Steal Vehicles

Friday March 29, 2024 12:50 pm PDT by
Thieves in Montreal, Canada have been using Apple's AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these...
top stories 30mar2024

Top Stories: WWDC 2024 Announced, New iPads Delayed, and More

Saturday March 30, 2024 6:00 am PDT by
Apple's WWDC 2024 dates have been announced, giving us timing for the unveiling of the company's next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and...
iphone 16 cases sonny dickson 1

First iPhone 16 Cases Outline New Rear Vertical Camera Bump

Friday March 29, 2024 4:09 am PDT by
Photos of the first iPhone 16 cases have been shared online, offering another preview of the rumored new vertical rear camera arrangement on the standard iPhone 16 and iPhone 16 Plus. Image credit: Accessory leaker Sonny Dickson Over the last few months, Apple has been experimenting with different camera bump designs for the standard iPhone 16 models, all of which have featured a vertical ...
Apple iPhone 15 Pro spatial video capture lifestyle

$3 App Shoots Better Quality Spatial Video Than iPhone's Camera App

Friday March 29, 2024 4:48 am PDT by
A $3 third-party app can now record spatial video on iPhone 15 Pro models in a higher resolution than Apple's very own Camera app. Thanks to an update first spotted by UploadVR, Spatialify can now record spatial videos with HDR in 1080p at 60fps or in 4K at 30fps. In comparison, Apple's native Camera app is limited to recording spatial video in 1080p at 30fps. Shortly after Apple's Vision ...