Apple's 'Project Titan' Car Research May Be Headquartered at Leased Sunnyvale Campus

Apple's "Project Titan", its secretive and much-rumored electric car project, may involve a campus leased by Apple last year that is located in Sunnyvale, California, just a few minutes from the company's main 1 Infinite Loop campus in Cupertino, reports AppleInsider.

According to "two people with knowledge of the project", the company has been receiving shipments that may be related to the project's development at the Sunnyvale address, though it remains unclear if that location is indeed the headquarters of the car project.

According to one AppleInsider source familiar with "Titan," many of Apple's new auto-related hires, including recruits from Tesla, have been working out of the Sunnyvale campus. This person claims that some of the projects underway there have been kept "very secret" within the company.

It is said that the "Titan" development building itself is codenamed "SG5."

Apple's presence at the campus is not a secret, but AppleInsider believes Apple is linked to another company quietly operating at the site, likely as a front for Apple's more secretive efforts. That company, SixtyEight Research, claims to be a market research firm, but there is little public evidence of any actual operations in that field. Instead, the building where SixtyEight Research is listed as a tenant has seen city permits issued for construction of an "auto work area" and a "repair garage".

project titan

Photo of SixtyEight Research's offices (Source: AppleInsider)

SixtyEight's affiliation with Apple could not be confirmed, but Apple does have a long history of using shell corporations and deceptive methods to hide its secret projects. Aside from a barren website, there is scant other information about SixtyEight — lending more credence to its use as a front.

It wouldn't be a stretch to surmise that SixtyEight could play a role in allowing Apple to purchase and import automotive equipment and tools without drawing any suspicion. Apple, after all, is the biggest company in the world, and has been known to force engineers to use false names in the past when visiting suppliers to avoid unwelcome attention.

A visit to SixtyEight's offices by AppleInsider was met with frosted opaque glass and security cameras, with a note pointing those looking for the company offices to a three-story building in the complex leased to Apple.

Much of the evidence is circumstantial, but there definitely appear to be some curious circumstances at Apple's Sunnyvale campus. Apple's car project is reportedly still in the early stages, but the company is said to have committed to building a team of up to 1000 employees with a goal of launching a car around 2020 if the project proves promising.

Related Roundup: Apple Car

Top Rated Comments

iBlazed Avatar
118 months ago
Not so much a secret anymore. Apple needs to up their front business game. If they were drug dealers they would have been busted long ago.
Score: 12 Votes (Like | Disagree)
Reason077 Avatar
118 months ago
Can anyone put me in touch with someone from the sales team at SixtyEight Research?

I've been trying to contact them, as I am in need of market research services in the Cupertino/Sunnyvale area.

Thanks!
Score: 6 Votes (Like | Disagree)
Popeye206 Avatar
118 months ago
Wow. I wonder how leaks will be controlled for a car.

Well... they won't be leaving it in a bar! :D
Score: 5 Votes (Like | Disagree)
ashdelacroix Avatar
118 months ago
Can anyone put me in touch with someone from the sales team at SixtyEight Research?

I've been trying to contact them, as I am in need of market research services in the Cupertino/Sunnyvale area.

Thanks!

Sure. Here you go: tcook@apple.com
Score: 4 Votes (Like | Disagree)
Daalseth Avatar
118 months ago
Ah HA!

The whole car thing is a front. I know what they are really doing.

It is said that the "Titan" development building itself is codenamed "SG5."

They're building a StarGate!
:eek:
Score: 3 Votes (Like | Disagree)
Cmd-Z Avatar
118 months ago
Watch for the Samsung Car -> S-Car
Followed by their utility/delivery vehicle, the S-Cargo ... slow as a snail.

Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
General Apps Messages

Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users

Friday March 29, 2024 7:14 am PDT by
In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting "later" in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the "fall...
airtag new orange

Criminals in Montreal Using AirTags to Steal Vehicles

Friday March 29, 2024 12:50 pm PDT by
Thieves in Montreal, Canada have been using Apple's AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these...
top stories 30mar2024

Top Stories: WWDC 2024 Announced, New iPads Delayed, and More

Saturday March 30, 2024 6:00 am PDT by
Apple's WWDC 2024 dates have been announced, giving us timing for the unveiling of the company's next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and...
iphone 16 cases sonny dickson 1

First iPhone 16 Cases Outline New Rear Vertical Camera Bump

Friday March 29, 2024 4:09 am PDT by
Photos of the first iPhone 16 cases have been shared online, offering another preview of the rumored new vertical rear camera arrangement on the standard iPhone 16 and iPhone 16 Plus. Image credit: Accessory leaker Sonny Dickson Over the last few months, Apple has been experimenting with different camera bump designs for the standard iPhone 16 models, all of which have featured a vertical ...
Apple iPhone 15 Pro spatial video capture lifestyle

$3 App Shoots Better Quality Spatial Video Than iPhone's Camera App

Friday March 29, 2024 4:48 am PDT by
A $3 third-party app can now record spatial video on iPhone 15 Pro models in a higher resolution than Apple's very own Camera app. Thanks to an update first spotted by UploadVR, Spatialify can now record spatial videos with HDR in 1080p at 60fps or in 4K at 30fps. In comparison, Apple's native Camera app is limited to recording spatial video in 1080p at 30fps. Shortly after Apple's Vision ...