Kuo: Apple Watch Ultra With MicroLED Display Indeed Canceled
Earlier this week, Apple supplier ams OSRAM announced it would "re-assess its microLED strategy" after a "cornerstone project" was "unexpectedly cancelled." Counterpoint Research's Display Supply Chain Consultants informed MacRumors that this project related to the rumored Apple Watch with a microLED display.
![Apple Watch Ultra 2 hero feature white](https://images.macrumors.com/t/ukGrfG6qx0qIdw_5OCcLTuXPW_k=/400x0/article-new/2023/09/Apple-Watch-Ultra-2-hero-feature-white.jpg?lossy)
Apple analyst Ming-Chi Kuo today commented on the matter, saying that Apple has indeed canceled the project for the "foreseeable future." The analyst said that microLED production costs are currently "too high" for the project to be "economically viable."
"My latest survey indicates that Apple has canceled the Micro LED Apple Watch projects because Apple thinks that Micro LED can't add significant value to this product, and the production costs are too high to make it economically viable," said Kuo.
ams OSRAM was Apple's exclusive LED chip supplier for the project at the time it was canceled, according to Kuo. Apple has "no plans" to mass-produce microLED devices for the "foreseeable future," the analyst said.
Kuo described the cancellation as a "major setback" for Apple, and he said many employees involved with microLED development have been laid off.
While the project may be shelved for now, Apple likely still hopes to eventually transition to microLED technology in the future. Taiwanese research firm TrendForce today said that while ams OSRAM was Apple's "sole chip supplier" for the Apple Watch Ultra project, Taiwan and South Korea have a "robust lineup of manufacturers for Micro LED chips, backplanes, and related transfer processes," so there are other suppliers that Apple could partner with in the future. In any case, it appears that Apple's first microLED device is several years away.
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Top Rated Comments
They haven’t announced mass layoffs, but then again they rarely announce anything.
But if it must be done, it seems they are trimming the right fat.