iPhone 14 Pro Faced 'Unprecedented' Setback Leading to Removal of New Graphics Processor

Apple planned a major generational update for the iPhone 14 Pro's graphics capabilities, but was forced to scrap plans for the new GPU late in development after "unprecedented" missteps were discovered, according to The Information.

A16 iPhone 14 Pro
In a paywalled report, The Information claimed that Apple engineers were "too ambitious" in adding new features to the graphics processor designed for the ‌iPhone 14‌ Pro, including features like ray tracing – a lighting technique to achieve a further level of realism in games. This meant that ‌iPhone 14‌ Pro prototype were found to draw much more power than expected, impacting the device's battery life and thermal management.

According to several individuals that claim to possess first-hand knowledge of the incident speaking to The Information, Apple discovered the flaw in the ‌iPhone 14‌ Pro's GPU late in the device's development cycle, meaning that it had to hastily pivot to revert largely to the GPU from the A15 Bionic chip from the previous year's iPhone 13 lineup.

The incident is reportedly unprecedented in Apple's chip design history and is responsible for why the ‌iPhone 14‌ Pro shows only small improvements in graphics performance compared to the leaps made by previous iPhone generations. The error resulted in Apple restructuring its graphics processor team and moving some managers away from the project, including the exit of key figures that apparently contributed to Apple's emergence as a chip design leader.

The report goes on to reveal how Apple's chip design team has been forced to contend with a loss of talent in recent years, with the company having lost dozens of key people to various silicon design companies since 2019, as well as interpersonal feuds and lawsuits with chip startups.

Related Forum: iPhone

Top Rated Comments

msackey Avatar
17 months ago
The framing of the issue as "setback" and failure is so sensationalising, not making it clear that part of research and development HAS to involve experimentation (DUH!) and various trials and errors. I wouldn't necessarily call it a "setback" which is too sensational and tries to capture the audience's mind in a particular way. Boo!

Anyone who has done any serious research and development will recognize that testing, development, and various failed approaches is part and parcel of the work.
Score: 57 Votes (Like | Disagree)
gpat Avatar
17 months ago
iPhone 15 Ultra is going to be amazing.
Score: 52 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
17 months ago

I returned my iPhone 14 Pro. There was literally no noticeable difference between it and the 13 pro.
Well, Dynamic Island is a game changer for an iPhone tho. A 48MP camera is great too and A16 Chip is blazing fast.
Score: 48 Votes (Like | Disagree)
JCCL Avatar
17 months ago
Can’t wait to play candy crush with real time reflections!
Score: 43 Votes (Like | Disagree)
Return Zero Avatar
17 months ago
This sounds like the development cycle for everything I’ve ever worked on… “Hey here’s a great idea, it’s going to be amazing, the team worked really hard to complete the design, it’s ready for production, oh shoot we just got some numbers in and it’s going to be too expensive/inefficient/risky, scrap that, just go back to something simple and we’ll figure that part out next time.”
Score: 41 Votes (Like | Disagree)
Premium1 Avatar
17 months ago
"Setback" Lol no they just wanted to save it for the 15 to use as a selling point. Can't put too many features in the iphone at once, gotta keep the upgrades coming...
Score: 39 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
General Apps Messages

Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users

Friday March 29, 2024 7:14 am PDT by
In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting "later" in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the "fall...
airtag new orange

Criminals in Montreal Using AirTags to Steal Vehicles

Friday March 29, 2024 12:50 pm PDT by
Thieves in Montreal, Canada have been using Apple's AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these...
top stories 30mar2024

Top Stories: WWDC 2024 Announced, New iPads Delayed, and More

Saturday March 30, 2024 6:00 am PDT by
Apple's WWDC 2024 dates have been announced, giving us timing for the unveiling of the company's next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and...
iphone 16 cases sonny dickson 1

First iPhone 16 Cases Outline New Rear Vertical Camera Bump

Friday March 29, 2024 4:09 am PDT by
Photos of the first iPhone 16 cases have been shared online, offering another preview of the rumored new vertical rear camera arrangement on the standard iPhone 16 and iPhone 16 Plus. Image credit: Accessory leaker Sonny Dickson Over the last few months, Apple has been experimenting with different camera bump designs for the standard iPhone 16 models, all of which have featured a vertical ...
Apple iPhone 15 Pro spatial video capture lifestyle

$3 App Shoots Better Quality Spatial Video Than iPhone's Camera App

Friday March 29, 2024 4:48 am PDT by
A $3 third-party app can now record spatial video on iPhone 15 Pro models in a higher resolution than Apple's very own Camera app. Thanks to an update first spotted by UploadVR, Spatialify can now record spatial videos with HDR in 1080p at 60fps or in 4K at 30fps. In comparison, Apple's native Camera app is limited to recording spatial video in 1080p at 30fps. Shortly after Apple's Vision ...