Google Urges Apple Not to 'Drop the Ball' on Fixing Messaging in New Billboard Pushing RCS

by

Google is continuing on with its #GetTheMessage campaign attempting to convince Apple to adopt the RCS messaging protocol, this time taking out a large New Year's-themed ad at Harmon Corner in Las Vegas.

apple android rcs ad
The digital billboard urges Apple not to "drop the ball" on fixing its "pixelated photos and videos."

Hey Apple, it's Android

the ball may have dropped on 2022, but you don't have to drop the ball on fixing your pixelated photos and videos. Here's some code to get the ball rolling...

After the short message, the billboard scrolls through ‌RCS‌ code, ending with a plea to customers to "Help Apple #GetTheMessage," the hashtag that Google has been using for the campaign.

Google launched the "Get the Message" push back in August with a full website highlighting the benefits of ‌RCS‌, which include support for higher resolution photos and videos, audio messages, and bigger file sizes, along with improved encryption, cross-platform emoji reactions, and more reliable group chats across different devices.


Google has been pestering Apple to adopt ‌RCS‌ for well over a year through the website, pleas on Twitter, billboards, and more, but Apple has made no acknowledgement of Google's efforts. In fact, Apple CEO Tim Cook recently said that ‌RCS‌ is not a priority. "I don't hear our users asking that we put a lot of energy in on that at this point," said Cook.

All major mobile carriers and manufacturers have implemented ‌RCS‌ support, including AT&T, Verizon, T-Mobile, Motorola, Nokia, OnePlus, Samsung, Sony, and others, with Apple remaining the lone holdout.

Tags: Google, RCS Guide

Top Rated Comments

alexandr Avatar
alexandr
16 months ago
Hey Google, focus on your own balls...
Score: 103 Votes (Like | Disagree)
macdaddy43 Avatar
macdaddy43
16 months ago
It is bad for the consumer when large corporations like Apple refuse such a simple fix in the name of profits. Do I blame them? I can't say that I do, it makes sense that Apple doesn't have any interest in fixing texting. But at the same time, I can't get behind something that ultimately only hurts the consumer, and this does.

Texting iOS to Android is horrible but it doesn't have to be that way, and it shouldn't.
Score: 68 Votes (Like | Disagree)
sw1tcher Avatar
sw1tcher
16 months ago
I can't help but wonder had Apple designed iMessage to play nicer with other platforms in the beginning that iMessage usage would be greater in other countries instead of WeChat, WhatsApp, Telegram, and Facebook Messanger
Score: 53 Votes (Like | Disagree)
alchemistmuffin Avatar
alchemistmuffin
16 months ago
RCS is security issue waiting to happen.

https://www.autobahn-security.com/blog/rcs-hacking-2

And this is why Apple never implemented, and never will. iMessage is still super encrypted and is the gold standard for encrypted messaging.
Score: 43 Votes (Like | Disagree)
rorschach Avatar
rorschach
16 months ago

Apple talks a lot about Privacy as a differentiator for their devices. They should live up to it and start messaging through RCS when the other person is using it on their end.
Encryption isn’t part of the RCS standard. It’s a proprietary Google extension.
Score: 34 Votes (Like | Disagree)
TechieGeek Avatar
TechieGeek
16 months ago

Encryption isn’t part of the RCS standard. It’s a proprietary Google extension.
Doesn't matter who invented it. End-to-end encryption can occur via RCS, and neither Apple nor Google nor Carriers would have access to your messages.

Apple insisting on sending messages via SMS isn't what a Privacy-concerned company would do.
Score: 34 Votes (Like | Disagree)
Read All Comments

Popular Stories

maxresdefault

Apple to Launch New iPad Pro and iPad Air Models in May

Thursday March 28, 2024 11:07 am PDT by
Apple will introduce new iPad Pro and iPad Air models in early May, according to Bloomberg's Mark Gurman. Gurman previously suggested the new iPads would come out in March, and then April, but the timeline has been pushed back once again. Subscribe to the MacRumors YouTube channel for more videos. Apple is working on updates to both the iPad Pro and iPad Air models. The iPad Pro models will...
Read Full Article • 225 comments
General Apps Messages

Google Reveals When to Expect RCS Support on iPhone for Improved Texting With Android Users

Friday March 29, 2024 7:14 am PDT by
In November, Apple announced that the iPhone would support the cross-platform messaging standard RCS (Rich Communication Services) in the Messages app starting "later" in 2024, and Google has now revealed a more narrow timeframe. In a since-deleted section of the revamped Google Messages web page, spotted by 9to5Google, Google said that Apple would be adopting RCS on the iPhone in the "fall...
Read Full Article • 238 comments
airtag new orange

Criminals in Montreal Using AirTags to Steal Vehicles

Friday March 29, 2024 12:50 pm PDT by
Thieves in Montreal, Canada have been using Apple's AirTags to facilitate vehicle theft, according to a report from Vermont news sites WCAX and NBC5 (via 9to5Mac). Police officers in Burlington, Vermont have issued a warning about AirTags for drivers who recently visited Canada. Two Burlington residents found Apple AirTags in their vehicles after returning from trips to Montreal, and these...
Read Full Article • 134 comments
top stories 30mar2024

Top Stories: WWDC 2024 Announced, New iPads Delayed, and More

Saturday March 30, 2024 6:00 am PDT by
Apple's WWDC 2024 dates have been announced, giving us timing for the unveiling of the company's next round of major operating system updates and likely some other announcements. This week also saw some disappointing news on the iPad front, with update timing for the iPad Pro and iPad Air pushed back from previous rumors. We did hear some new tidbits about what might be coming in iOS 18 and...
Read Full Article • 14 comments
iphone 16 cases sonny dickson 1

First iPhone 16 Cases Outline New Rear Vertical Camera Bump

Friday March 29, 2024 4:09 am PDT by
Photos of the first iPhone 16 cases have been shared online, offering another preview of the rumored new vertical rear camera arrangement on the standard iPhone 16 and iPhone 16 Plus. Image credit: Accessory leaker Sonny Dickson Over the last few months, Apple has been experimenting with different camera bump designs for the standard iPhone 16 models, all of which have featured a vertical ...
Read Full Article • 34 comments
Apple iPhone 15 Pro spatial video capture lifestyle

$3 App Shoots Better Quality Spatial Video Than iPhone's Camera App

Friday March 29, 2024 4:48 am PDT by
A $3 third-party app can now record spatial video on iPhone 15 Pro models in a higher resolution than Apple's very own Camera app. Thanks to an update first spotted by UploadVR, Spatialify can now record spatial videos with HDR in 1080p at 60fps or in 4K at 30fps. In comparison, Apple's native Camera app is limited to recording spatial video in 1080p at 30fps. Shortly after Apple's Vision ...
Read Full Article • 80 comments