Tim Cook

By MacRumors Staff on March 24, 2024

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998, served as Apple's SVP of Operations and Chief Operating Officer.

As Chief Operating Officer, Tim Cook managed worldwide operations, maintained reseller relationships, and kept a close eye on the company's supply chain, helping lead Apple to profitability.

Cook was a close friend and confidant of Steve Jobs, and he has kept Jobs' legacy alive by continuing to spur the company towards greater growth. Under Cook's reign, Apple has taken a strong stance on social issues, environmental protection, supply chain responsibility, and privacy rights.

Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods. Apple is branching out under his leadership, exploring new avenues of innovation in areas like automobiles and augmented reality.

Tim Cook Articles

Apple Vision Pro to Launch in China Later This Year

Sunday March 24, 2024 4:46 am PDT by Hartley Charlton

Apple CEO Tim Cook today confirmed that the Vision Pro headset will go on sale in China later this year (via Reuters). Responding to a question from the press at the China Development Forum in Beijing, Cook confirmed that Apple's first spatial computer will launch in the country in 2024. He added that Apple will continue to increase research and development investment in China. Earlier this...

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Tim Cook Visits China Ahead of New Apple Store Opening in Shanghai

Wednesday March 20, 2024 6:54 am PDT by Joe Rossignol

Apple CEO Tim Cook is touring Shanghai, China this week, meeting with retail employees, suppliers, developers, the film industry, and others. He has been sharing photos from his trip on Chinese social media platform Weibo. Cook's visit is timed with the upcoming grand opening of Apple's new Jing'an store in Shanghai on Thursday, March 21 at 7 p.m. local time. Apple provided more details...

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Apple Agrees to Pay $490M to Settle Lawsuit Alleging That Tim Cook Defrauded Shareholders

Friday March 15, 2024 8:08 am PDT by Joe Rossignol

Apple has agreed to pay $490 million to settle a class action lawsuit alleging that Apple CEO Tim Cook defrauded shareholders by concealing falling demand for iPhones in China, according to Reuters, which cited a court filing today. The proposed settlement requires approval by U.S. District Judge Yvonne Gonzalez Rogers in California. On a November 1, 2018 earnings call with analysts, Cook sai...

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Apple CEO Tim Cook Makes Unusual Appearance in Porsche Taycan Turbo GT Premiere Video

Monday March 11, 2024 8:35 am PDT by Hartley Charlton

Apple CEO Tim Cook today appeared in Porsche's video announcement for the Taycan Turbo GT electric performance car. The Porsche Taycan Turbo GT is the most powerful production car the brand has ever made. During its premiere video, Porsche briefly showed off its custom race engineer cockpit app for the Vision Pro that allows a spectator to view laps from the perspective of the driver...

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Apple Defeats Lawsuit Claiming It Overpaid Tim Cook and Other Execs

Thursday February 8, 2024 1:08 am PST by Tim Hardwick

Apple will not have to face an investor lawsuit accusing it of overpaying CEO Tim Cook and other top executives by tens of millions of dollars, after a federal judge on Wednesday dismissed the case (via Reuters). The plaintiff, a pension fund affiliated with the International Brotherhood of Teamsters, said Apple in 2021 and 2022 awarded a respective $92.7 million and $94 million to Cook and...

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Apple Vision Pro with battery Feature Orange

Apple CEO Tim Cook Compares Vision Pro 'Moment' to iPhone and Mac

Friday February 2, 2024 12:38 pm PST by Juli Clover

Apple CEO Tim Cook today sent out a memo to employees, thanking them for their work on the Apple Vision Pro headset that was introduced today. In the memo, which was shared by Bloomberg, Cook compared the Vision Pro to the Mac, iPhone, iPad, and Apple Watch, and said that it is joining Apple's "pantheon of groundbreaking products" that have both "defined Apple" and "redefined technology as we...

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Here's What Tim Cook Looks Like Wearing Apple Vision Pro

Thursday February 1, 2024 3:42 am PST by Tim Hardwick

Tim Cook has been finally pictured wearing the Apple Vision Pro headset. The photographs accompany a Vanity Fair article about the device, which leads on the digital cover of the magazine. This is the first time the Apple CEO has been seen wearing the device since its unveiling at WWDC 2023 in June. Given that Cook is usually keen to model and be seen using Apple devices, particularly during ...

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Tim Cook Meets EU Antitrust Chief Ahead of iPhone App Sideloading Deadline

Friday January 12, 2024 5:10 am PST by Hartley Charlton

Apple CEO Tim Cook yesterday met the European Union's antitrust chief, Margrethe Vestager, at Apple Park amid a series of disputes between the organizations. The meeting focused on European competition policy and digital regulation. On X (formerly Twitter), Vestager explained that she stressed Apple's impending obligation to allow users to install third-party app stores and sideload apps...

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Apple CEO Tim Cook Earned $63.2 Million in 2023

Thursday January 11, 2024 2:39 pm PST by Juli Clover

Apple CEO Tim Cook earned $63.2 million in 2023, down from $99.4 million in 2022, according to the Apple proxy statement that was released today. Cook's total earnings included a $3 million base salary, $47 million in stock awards, $10.7 million in performance-based bonus awards, and $2.5 million in other compensation, which included 401(k) contributions, term life insurance premiums,...

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Apple CEO Tim Cook to Meet EU Antitrust Chief Next Week

Friday January 5, 2024 5:29 am PST by Hartley Charlton

Apple CEO Tim Cook will meet the European Union's antitrust chief, Margrethe Vestager, next week amid a series of disputes with the organization (via Reuters). Vestager is also set to meet the chief executives of Alphabet, Broadcom, and Nvidia, as well as senior executives from OpenAI. The meetings will take place in San Francisco and Palo Alto on Thursday and Friday next week, and will...

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Apple CEO Succession Plans 'Very Detailed', Says Tim Cook

Tuesday November 21, 2023 3:45 am PST by Tim Hardwick

Tim Cook has revealed that Apple has "very detailed" succession plans in place for when the time comes to replace him as chief executive of the company, but he also said he has no intention of going anywhere just yet. In a 45-minute interview for the BBC Sounds podcast Dua Lipa: At Your Service hosted by singer Dua Lipa, Cook admitted that he does not know how long he will remain at Apple. ...

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Apple CEO Tim Cook Visits China Amid Reports of Lower iPhone 15 Sales

Tuesday October 17, 2023 4:55 am PDT by Hartley Charlton

Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's iPhone 14 models (via Bloomberg). Cook visited an Apple's Taikoo Li store in Chengdu to watch a local gaming tournament for the major Tencent game "Honor of Kings" and talk to shoppers and staff. Cook later posted about the event on Weibo with a short video, ...

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Apple CEO Tim Cook Talks the Future of iPhone, Driving an EV, and More in New Interview

Monday October 9, 2023 8:15 am PDT by Hartley Charlton

Apple CEO Tim Cook has explained why the company releases a new iPhone every year, what the device will be like in the future, what he is personally doing to reduce his carbon footprint, and more in a new interview with Brut. The brief interview, shot at an Apple data center and solar power facility in Denmark, delves mainly into Cook's opinion on various environmental issues such as...

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Tim Cook Nets $41.5 Million After Selling Over 500,000 Apple Shares

Wednesday October 4, 2023 7:37 am PDT by Joe Rossignol

Apple CEO Tim Cook netted around $41.5 million after taxes this week after selling 511,000 shares of Apple stock that he received as part of a performance-based award, according to a filing released by the U.S. Securities and Exchange Commission. The stock award was determined based on Apple's total shareholder return relative to the other companies in the S&P 500 between the first day of...

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Apple to Ramp Up Generative AI Research With New Hires and Investment

Friday September 29, 2023 5:22 am PDT by Hartley Charlton

Apple wants to hire more staff to work on artificial intelligence in the United Kingdom, CEO Tim Cook today said (via BBC News). Cook reaffirmed that Apple is actively researching generative AI technology, and said that he expects Apple's investment in the UK and AI to increase. He also highlighted how AI is already behind several features on Apple devices, such as Fall Detection, Crash...

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Tim Cook Watched Entire Third Season of 'Ted Lasso' on Apple Vision Pro, Which Remains on Track for Early 2024

Monday September 18, 2023 3:23 am PDT by Tim Hardwick

Apple CEO Tim Cook confirmed in an interview with CBS Sunday Morning's John Dickerson that the company's Vision Pro headset remains on schedule for release in early 2024, and revealed that he's already using it on a regular basis. When asked how he uses the upcoming headset, Cook said he watched "the entire third season of 'Ted Lasso' on the Vision Pro," and admitted there are "some things...

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apple headset underside render by marcus kane

Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises

Thursday May 18, 2023 5:19 am PDT by Hartley Charlton

Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company's mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg's Mark Gurman. Apple headset concept render by Marcus Kane. Apple apparently began developing its headset in 2015, using Samsung's Gear VR and the HTC...

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Tim Cook Touts 'Incredible' Response to Apple Card Savings Account on iPhone

Friday May 5, 2023 2:15 pm PDT by Joe Rossignol

Apple CEO Tim Cook this week said initial response to the new Apple Card Savings feature has been "incredible" following its launch last month. Speaking on Apple's quarterly earnings call, Cook said both the savings account and the new Apple Pay Later financing feature help customers to live a "healthier financial life," adding that he is "very excited about the first days of both of them." ...

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Tim Cook Responds to Rise of ChatGPT, Says AI's Potential is 'Very Interesting'

Thursday May 4, 2023 3:19 pm PDT by Joe Rossignol

Apple CEO Tim Cook today provided some commentary surrounding artificial intelligence amid the surging popularity of ChatGPT and other chatbots. Speaking on Apple's quarterly earnings call today, Cook said artificial intelligence's potential is "very interesting," but noted that there are a "number of issues that need to be sorted" out with the technology and that it is "very important to be ...

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Tim Cook Says Apple Still Not Considering 'Mass Layoffs'

Thursday May 4, 2023 1:50 pm PDT by Joe Rossignol

Apple CEO Tim Cook today said he still views mass layoffs as a "last resort," and ensured this is not something the company is considering right now. "I view that as a last resort and, so, mass layoffs is not something that we're talking about at this moment," said Cook, in an interview with CNBC. Major tech companies like Google and Facebook parent Meta have laid off tens of thousands of ...

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