Apple's iPhone 14 and iPhone 14 Plus in a new Yellow color launches today, with the new model available for pickup at Apple Stores in the U.S. and select other countries. Online pre-orders also begin arriving to customers today, and pre-ordering is no longer required.
Apple customers can use the Apple online store or App Store app to order a yellow iPhone 14 for Apple Store pickup. Simply select the "I'll pick it up" option at checkout, enter your ZIP or postal code, and select the most convenient Apple Store location. Customers can then select a pickup date and 15-minute check-in window.
There are no changes to the devices beyond the new Yellow finish, announced last this week. Pricing also remains the same, with the iPhone 14 starting at $799 and the iPhone 14 Plus starting at $899. Apple first released the devices in September with Midnight, Starlight, Blue, Purple, and (PRODUCT)RED color options.
Apple also made its iPhone 14 and iPhone 14 Plus Silicone Cases available in new Canary Yellow, Olive, Sky, and Iris color options last week.
The iPhone 14 models come in 6.1- and 6.7-inch sizes and are identical in design to the iPhone 13 models, featuring flat edges, an aerospace-grade aluminum enclosure, and a glass back that enables wireless charging. Key new features of the devices include camera enhancements like Action mode, longer battery life, Crash Detection, and Emergency SOS via Satellite.
The new iPhone 14 and iPhone 14 Plus are available from today in Australia, Canada, China, France, Germany, India, Japan, South Korea, the U.K., the U.S., and more than 60 other countries and regions.
Top Rated Comments
Car makers have faced this issue for a very long time, and they all figured the solution : have a base set of colors everyone likes (black, white, silver, gray, red, blue) or at least doesn't dislike, then have a few "exclusive colors" for this model (gold-yellow, electric blue, matte gray,...) with a small price increase, and for those wanting the luxury service some built-to-order colors from a large list with a hefty premium on the price (wine red, olive, pink, etc...).
This works for for everyone: consumers are happy with the options (they can get the color they can afford, the trendy one or the one they absolutely want) and the margins on the options allow the manufacturer to squeeze even more out the consumer's pockets.
But no... here's Yellow. Eat this, peasants.
https://appleinsider.com/articles/23/03/14/hands-on-with-apples-yellow-iphone-14